According to Matt Cutts at the SMX Advanced 2009 keynote, PageRank sculpting will have little impact on increasing PageRank by nofollowing links. However, he also admitted to YouTube using the technique to prevent random video pages from absorbing too much of the homepage’s high PageRank.
At the MEGA Session: SEO Vets Take All Comers, share their feedback on this key topic at SMX Advanced this year. Panelists were Greg Boser, Bruce Clay, Vanessa Fox, Todd Friesen (Oilman), Rae Hoffman, Stephan Spencer, and Brett Tabke.
Duration : 0:5:42
http://meetPeterBlackman.com Best Way to optimize your webpage meta tags is to make the title for the webpage and the meta tags the same and make the meta tag description the same as the first couple of lines of the webpage. Some of the search engines algorithms are no longer using the metag information but some are. To keep a consistency between the webpage and the meta tags the meta tag information should reflect the information on the content. When the meta tag information is different it can be deemed spamming and will actually cause a lowering of the website ranking.
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