Does Microsoft really want to be an enemy of Google?

Worldwide, Google holds a market share of 44.1%, the biggest rival Yahoo! comes on 28.7% and the Microsoft search engine MSN merely on 12.5%. Even more distinct are the numbers in Germany: With a market share just under 90% Google outclasses the international competitors.

Shortly after the founders of Google developed the PageRank algorithm in 1997, the beta-version of their search engine at Stanford University, California was quickly enjoying enormous popularity. The search engine was just better than everything known so far. The number of enthusiastic users rapidly increases. PageRank ranks websites by their relevance dependent on the incoming links.

Today, Google is one of the fastest growing companies worldwide. Within four years Google had a 70-fold increase in sales – the benefit even increases 209-fold. Google earns 99% of its sales from selling Ads. The two advertisement systems AdSense and AdWords are each gaining half of the profits.

From the beginning money was not important to the founders of Google; they wanted to make the world a better place. It’s their Vision to make any kind of information accessible to anybody. In this point of the movie we have the first scepticism towards Google: the whole information will be controlled by Google.

Today, Google offers its search function in more than 100 Languages. In addition they offer a constantly growing list of currently over 80 free features. Using these services users reveal more and more private information, parts of which are then accessible over the Google search engine.

In the beginning Larry Page and Sergey Brin embled their Computers themselves from individual parts. So they always had the ideal hardware for the self-written software. Even today the so called Googleware is tailored specific to Googles requirements. Due to this perfect blend of hardware and software Google has an enormous computing power with minimal expenses.

Google turnover speak an own language: Google is the biggest existing provider for online service. But long since, Google has also reached the offline market. In North America, Google already provides advertising to magazines, newspapers and radio stations.

Google is cooperating with the leading molecular scientist Dr. Craig Venter, who profoundly participated in decoding the human genome. Google is able to contribute enormous computing powers as well as the required data storage for this work – more, than the government could ever provide. Dr. Craig Venter claims that Google could soon start a service anybody would be able to check its own hereditary faults or diseases. This way, Google even gets an insight in its users genes.

Does Microsoft really want to be an enemy of Google?

Think about it!

Duration : 0:3:15


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