Alex asks:
“Sometimes, when you search for a company or so, you won’t get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?”
Duration : 0:2:10
[youtube x7ST3kDdjUk]





Thank you very much …
Thank you very much. 5/5
When I do a search …
When I do a search to see all of the pages on a specific domain (ie. site:aol[dot]com to see all of the pages on the aol[dot]com domain, how are these prioritized? Is google listing these pages in order of relevancy? If so, relevancy to what? Usually the index page comes up first, but after that, sometimes the order that the pages are listed in don’t make sense. Does anyone know anything about this?
Thought the same …
Thought the same thing when I heard him say that.
Matt, if you want …
Matt, if you want webmasters and SEOers to stop worrying about PageRank, don’t mention it in answers like this!
Something Matt …
Something Matt didn’t mention is you may have a global footer link to FAQ and also link to FAQ in the main site nav (2 links per page) to your FAQ page. Where do you think the internal link juice is going to flow?
Also, your home page may not have near the content.
Look for these as possible situations, if back links are not the case.
thk you so much, …
thk you so much, very helpful!