There are many things you have to get right to rank well in the search engines. Unless of course you want to rank well for something that very few people search for.

For example if you search Yahoo for ‘yellow lemur shoes’ it can find only 20,000 relevant pages and ranking number 1 for that search term would be very easy.

However if you wanted to be ranked for a common search term like ‘xbox 360 games’ you would have to compete with 72,500,000 pages and to get on the first page of the results would be very difficult.

The more competitive your search term the more you will need to know about search engine optimization, see the source below for a free tutorial on the subject.