How can one be effective in Amazon.com search engine ratings??
What do you know about the effectiveness of tags and reviews in increasing conversions and amazon search engine rankings?
As you already know, Amazon.com’s search is totally and completely software driven with no maunal interference at all. Unlike Google, Amazon’s engine has access to sales of your product and conversion rates (number of people who buy versus number of people who visit your product page). That is the number one factor in how your list on the results page. You either sell a lot of your product or you don’t.
Be very careful about review spamming. Amazon picks up on it often and so do users (MANY click through reviews and see that the reviewer has a single review for your product and ignores it or worse notifies Amazon.)
Having said all that, of course it is a catch 22, you need to have your products show up at the top of the list for people to click to make a purchase and if you don’t have any sales, how do you make that happen.
Some ideas:
-Listmania (get on as many Listmania lists of recommended products as possible, it generates backlinks to your product(s) within Amazon itself, a good thing)
-Pick Products that a handful of others are selling and be competitive on pricing (Porter-Cable BN18125-1 1-1/4-Inch 18 Gauge Brad Nail for instance is listed within 3 clicks of the homepage that was featuring hardware today with 4 merchants to chose from versus 200 merchants). If you are selling handmade pottery that has no sku that matches anyone else’s you don’t benefit from other’s sales.
Overall the issue of tags and reviews is difficult to manage as the shop owner, it is designed for the community to police the product selection.
The software likes multiple references to the same words in reviews, tags, copy inside the store, etc. Similar to SEO for a site. IF you could control this you would get everyone to tag your site with the same keywords as you use in the description and again in their review. So if you are selling nails as in the example above, the ideal is to get 20 reviewers to write that they are the "Best Nails" and tag it with "Best Nails" and your description is "Best Nails" or substitute Best for Cheapest, and on and on.
Keeping this in mind, you can use wordtracker or a similar program to figure out what people are typing into traditional search engines for your product and pick the keywords that work there as your ideal keywords. People treat Amazon.com like Google.com when they type in items for purchase so if you optimize for keywords that drive traffic to your stand alone site, those same keywords will help you on Amazon. Hope that is clear.
I have no idea if this is helpful or not. Good luck to you!!!
Holly O said:
As you already know, Amazon.com’s search is totally and completely software driven with no maunal interference at all. Unlike Google, Amazon’s engine has access to sales of your product and conversion rates (number of people who buy versus number of people who visit your product page). That is the number one factor in how your list on the results page. You either sell a lot of your product or you don’t.
Be very careful about review spamming. Amazon picks up on it often and so do users (MANY click through reviews and see that the reviewer has a single review for your product and ignores it or worse notifies Amazon.)
Having said all that, of course it is a catch 22, you need to have your products show up at the top of the list for people to click to make a purchase and if you don’t have any sales, how do you make that happen.
Some ideas:
-Listmania (get on as many Listmania lists of recommended products as possible, it generates backlinks to your product(s) within Amazon itself, a good thing)
-Pick Products that a handful of others are selling and be competitive on pricing (Porter-Cable BN18125-1 1-1/4-Inch 18 Gauge Brad Nail for instance is listed within 3 clicks of the homepage that was featuring hardware today with 4 merchants to chose from versus 200 merchants). If you are selling handmade pottery that has no sku that matches anyone else’s you don’t benefit from other’s sales.
Overall the issue of tags and reviews is difficult to manage as the shop owner, it is designed for the community to police the product selection.
The software likes multiple references to the same words in reviews, tags, copy inside the store, etc. Similar to SEO for a site. IF you could control this you would get everyone to tag your site with the same keywords as you use in the description and again in their review. So if you are selling nails as in the example above, the ideal is to get 20 reviewers to write that they are the "Best Nails" and tag it with "Best Nails" and your description is "Best Nails" or substitute Best for Cheapest, and on and on.
Keeping this in mind, you can use wordtracker or a similar program to figure out what people are typing into traditional search engines for your product and pick the keywords that work there as your ideal keywords. People treat Amazon.com like Google.com when they type in items for purchase so if you optimize for keywords that drive traffic to your stand alone site, those same keywords will help you on Amazon. Hope that is clear.
I have no idea if this is helpful or not. Good luck to you!!!
References :
Worked for Amazon.com and have also run successful online stores on ebay, amazon, yahoo, etc.