I have been asked by somebody to investigate how to get more ‘hits’ from search engines like Google. How does one optimize their web page so they may be listed as the first result?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
Keyword search
Keyword research enables site owners to choose keywords when constructing and optimizing a website (page). Keyword research is also extensively used to manage PPC advertising campaigns or if you are looking to research and identify profitable niche markets.
When performing keyword research for constructing and optimizing a website (page) you are looking to select search terms that will reach your target audience. One of the common mistakes made by some SEOs is to avoid choosing keywords that are very competitive. Searchers tend to use a lot modifiers when they search and the more competitive the search term the more likely they are to use a modifier. Removing the possibility of ranking well for these modified searches is not a good idea. Competition can be a factor in deciding how to target a specific search term but you should never ignore a search term simply because you believe it is too competitive. http://www.seo-blog.com/tutorial.php
You can do several things to increase traffic flow.
When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words.
1 )Key word tool by google https://adwords.google.com/select/KeywordToolExternal
2) Keyword suggestion http://www.seochat.com/seo-tools/keyword-suggestions-google/
3) Keyword Typo Generator Tool
https://adwords.google.com/select/TrafficEstimatorSandbox
4)Freeky word http://freekeywords.wordtracker.com/
You need get your web address in as many locations as possible on the net. You do this by article submission, link swap and free classifieds.
Article submission and Classifieds link
Best Answer – Chosen by Asker http://answers.yahoo.com/question/index;_ylt=AlhJiR7ZcCCBRbp_sdnJwW3ty6IX;_ylv=3?qid=20080111092859AA6vfTx&show=7#profile-info-lpytzfawaa
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
Keyword search
Keyword research enables site owners to choose keywords when constructing and optimizing a website (page). Keyword research is also extensively used to manage PPC advertising campaigns or if you are looking to research and identify profitable niche markets.
When performing keyword research for constructing and optimizing a website (page) you are looking to select search terms that will reach your target audience. One of the common mistakes made by some SEOs is to avoid choosing keywords that are very competitive. Searchers tend to use a lot modifiers when they search and the more competitive the search term the more likely they are to use a modifier. Removing the possibility of ranking well for these modified searches is not a good idea. Competition can be a factor in deciding how to target a specific search term but you should never ignore a search term simply because you believe it is too competitive. http://www.seo-blog.com/tutorial.php
You can do several things to increase traffic flow.
When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words.
1 )Key word tool by google https://adwords.google.com/select/KeywordToolExternal
2) Keyword suggestion http://www.seochat.com/seo-tools/keyword-suggestions-google/
3) Keyword Typo Generator Tool
https://adwords.google.com/select/TrafficEstimatorSandbox
4)Freeky word http://freekeywords.wordtracker.com/
You need get your web address in as many locations as possible on the net. You do this by article submission, link swap and free classifieds.
Article submission and Classifieds link
Best Answer – Chosen by Asker http://answers.yahoo.com/question/index;_ylt=AlhJiR7ZcCCBRbp_sdnJwW3ty6IX;_ylv=3?qid=20080111092859AA6vfTx&show=7#profile-info-lpytzfawaa
References :
some great and free ways to advertise would be.
http://www.swaggerspot.com – free newsletter and way more
http://www.craigslist.com – most things are free
http://www.rushfun.com – target a specific group
http://www.myspace.com – target over 200 million people
http://r.yuwie.com/website – target over 300,000 people
http://www.google.com – adwords
http://www.youtube.com – make a video to promote
blogs like http://iraqiwarvote.blogspot.com – example of blogs
References :
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 41 words to form a complete sentence which
best describes one’s goods and services.
And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Good luck!
References :