The first step to increasing search engine traffic is to create useful, relevant, and helpful content that you can use as link bait. This “content” can be in the form of a web page, an article, a blog, a video, a tutorial, a directory, an event, and any other various media form.

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The second step to increasing search engine traffic is to use relevant content, or “link bait,” to influence aggregators and/or distributors of information online.

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