Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page.
For more information on speaking at SES Chicago, please visit:
http://www.seschicago.com
Duration : 0:3:2
Jamie O’Donnell, SEO-PR, interviews Matt Stoddart, chief sales officer, LinkWorth, on the exhibitor floor at SES San Francisco 2010. LinkWorth is an advertising network. This means advertisers purchase LinkWorth’s text link ad products. LinkWorth has 85,000 independently-owned publishers that monetize their site and sell ads. The advertisers can come leverage that inventory to craft a custom link building campaign for SEO. SEM agencies make up more than 70% of LinkWorth’s business. LinkWorth’s products consist of text link ads, paid blog reviews, in-text links, in-content pay per click ads, rotating text ads, hosted content pages, article submission, directory submission and many more.
Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com. 
Jamie O’Donnell, SEO-PR, interviews Matt Malden, CEO, Yield Software, exhibiter at SES San Francisco 2010. Yield software handles three aspects of automated web marketing. It has a pay per click (PPC) bid management module that includes spending on the three major search engines, Google, Bing, and Yahoo. Second, Yield software offers automated SEO or natural search engine optimization. Using Yield software, web marketers can get higher organic search rankings and learn how to improve their landing pages, link building, on-page and off-page optimization. Finally, Yield software offers web marketers landing page optimization. Using Yield, marketers can get complex multivariate testing of landing pages, using a visual drag and drop interface to automatically implement recommendations. Yield Software is great for advertisers who want to be more effective in the search space, in particular, medium and large-sized companies. Yield Software has also been adopted by digital and interactive media agencies that are conducting bid management and email campaigns in order to help them generate better search marketing results. 
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http://www.SERoundtable.com/ – In our New Years day video recap, I covered the last week of 2009 in search at the Search Engine Roundtable. I first showed off the various logos for New Years by Google, Yahoo, Bing, Ask.com and many others. Google also had a PageRank update on New Years eve. Google uses ccTLDs over server location. Google slapped SEOs by dropping them and web designers from the local pack. Bing’s MSNBot is up to no good again, crawling fake file names. Google AdWords advertisers feel paralyzed. Increase your click through rate with women in thongs in your Google ads. Google launched the advertising professional search feature. Google had a weird bug related to the September 11 attacks. Finally, Google’s filter had some issues this week. That was the last week of 2009 in search at the Search Engine Roundtable.
http://www.AndysTrafficGeyser.com
Why is Search Engine Optimisation so important for your website? Learn from Neutralize (*\*) the UK’s most experienced search engine marketing agency in this introductory video.
http://www.SecretVideoMarketing.com
What is Search Engine Marketing and why is it important for your website? Learn from Neutralize (*\*) the UK’s leading agency.
