Jon Myers, Yahoo, interviews Ciaran Norris, Head of Digital, Mindshare Ireland, and Tom Jones, Head of Media, iCrossing, both of whom spoke on the Beyond Search: different ad formats, ppc, and social media panel at SES London 2011. Ciaran says there is so much more available to marketers beyond Google and limiting your objectives to being just on the first page of Google rankings. Tom says the shift in data beyond Google is dramatic but online retailers must consider the new ad formats, with the emergence of site links and ad extensions, for products and places, which works to reinforce credibility in the online marketplace. Jon sums up the discussion by highlighting the new additions to ad display formats and demand site platforms.
To learn more about speaking at SES London, please visit:
http://www.seslondon.com
Duration : 0:5:1
http://www.google.com/howgoogleworks | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.
Byron Gordon, SEO-PR, interviews Miranda Miller, SubmitEdge, on the exhibitor floor at SES London 2011. SubmitEdge was a silver sponsor at this year’s SES London. Miranda discusses the importance of link-building. 
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO.
http://www.websitetrafficbuilders.com/websitetrafficbuilders
Discover the secret to getting on Page 1 of Google: http://www.TarponInternetMarketing.com
Plastic Surgeons greatly rely on the internet and word of mouth to get new patients. First Fold SEO specializes in ranking the websites of plastic surgeons to the top of Google and the other major search engines as well as get your social media activities to par. If you are a cosmetic surgeon and would like to get more business, contact First Fold SEO for a FREE consultation.
This presentation briefly describes the history of search engines, how they work, what their characteristics are, and what you can do to reach high SERPs with effective SEO techniques.
Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page. 
http://www.simplesiteprofits.com – Meta Tags, Seo, Search Engine Optimization
