Greg Jarboe, SEO-PR, interviews Jens Munch, Google on the subject of local search at SES London 2011. Jens says there is incredible growth in mobile traffic and therefore local searches and there is a huge benefit for retail industry, in particular. We are working more and more with structured data, according to Jens, and data feeds deep partnerships with retailers and other players in the market. Jens talks about Google’s real-time search capabilities, including live Twitter updates. In the end, Jens says local search is about the basics. This includes structuring your website properly so it can be crawled and indexed by Google appropriately, in addition, for retailers it means providing Google with feeds that will help determine where your stores are located.
To learn more about speaking at SES London, please visit:
http://www.seslondon.com
Duration : 0:3:16
Jon Myers, Yahoo, interviews Ciaran Norris, Head of Digital, Mindshare Ireland, and Tom Jones, Head of Media, iCrossing, both of whom spoke on the Beyond Search: different ad formats, ppc, and social media panel at SES London 2011. Ciaran says there is so much more available to marketers beyond Google and limiting your objectives to being just on the first page of Google rankings. Tom says the shift in data beyond Google is dramatic but online retailers must consider the new ad formats, with the emergence of site links and ad extensions, for products and places, which works to reinforce credibility in the online marketplace. Jon sums up the discussion by highlighting the new additions to ad display formats and demand site platforms. 
Byron Gordon, SEO-PR, interviews Miranda Miller, SubmitEdge, on the exhibitor floor at SES London 2011. SubmitEdge was a silver sponsor at this year’s SES London. Miranda discusses the importance of link-building. 
Byron Gordon, SEO-PR, interviews Siddehehs Jaitapkar, SEO manager, freshrank.com on the exhibitor floor at SES London 2011. Freshrank excels at link-building, social media optimization (including use of Facebook and twitter), reputation management, video marketing, and all purpose SEO.
Jamie Smith, CEO, Engine Ready, interviews Stacie Susens, Kenshoo (Stacie previously worked at Resolution Media) on the panel “Ultimate Search Battle” at SES Chicago 2010. Jamie asks Stacy the million dollar question, what is more important, paid search or SEO? Stacy says it is a hybrid approach, using both paid and natural search can drive the best outcomes for your business and generate insights from each channel. Stacy says both paid search and natural search have their benefits and their cons, so when you play off the pros and cons of each you will get the best results for your business. Jamie says if you do have a top organic ranking, try running your ads on the lower side of the page and test the real-estate; the same applies if you have an organic ranking that doesn’t rank in the top 2 or 3 listings of Google, then try experimenting with a paid ad at the top of the page. 
http://www.SERoundtable.com/ – This week at the Search Engine Roundtable I cover a nice amount of topics, I wanted to highlight the most important items. First, Yahoo Site Explorer has dropped out a ton of the links, Yahoo is saying it is Microsoft’s fault. Google did a PageRank update for some. Google is testing a new AdWords Preview Tool, check it out. Advertisers are seeing huge spikes in cost per click costs since the Yahoo and adCenter migration. Google may have stopped indexing Blogspot domains. Google might not wipe out your old links after a reconsideration request, but you should submit one when you buy a new domain and there is no way to cancel it. We have some more May Day theories for you. Google talked a bit about HTML5 and how they index it, on an SEO basis. Google brought back the report offensive images in Google Image Search. Google is testing a new auto detect location feature. Google Maps now divides reviews from third part sources. We covered SES Chicago this week. Google had a logo for Dizzy Gillespie, famous Jazz trumpeter and they now have logos for your very own birthday. That was this week at the Search Engine Roundtable. 
Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com. 
Jamie O’Donnell, SEO-PR, interviews Matt Malden, CEO, Yield Software, exhibiter at SES San Francisco 2010. Yield software handles three aspects of automated web marketing. It has a pay per click (PPC) bid management module that includes spending on the three major search engines, Google, Bing, and Yahoo. Second, Yield software offers automated SEO or natural search engine optimization. Using Yield software, web marketers can get higher organic search rankings and learn how to improve their landing pages, link building, on-page and off-page optimization. Finally, Yield software offers web marketers landing page optimization. Using Yield, marketers can get complex multivariate testing of landing pages, using a visual drag and drop interface to automatically implement recommendations. Yield Software is great for advertisers who want to be more effective in the search space, in particular, medium and large-sized companies. Yield Software has also been adopted by digital and interactive media agencies that are conducting bid management and email campaigns in order to help them generate better search marketing results. 
Derek Gordon, VP Marketing, yieldsoftware, discusses his company’s first time exhibiting at SES San Jose 2009. yieldsoftware is a web marketing company that serves small and medium sized businesses and agencies. yieldsoftware has a web-based application called the yield web marketing suite that enables any company to do PPC campaign advertising across Google, Yahoo and Bing. Derek also describes yieldsoftware’s fully automated SEO component that enables you to improve your natural search engine rankings. In addition, yieldsoftware integrates a landing page optimization model that allows you to do multi-various tests of your landing pages to get the best possible conversion rates. yielfsoftware features a blog on their website which caters to tips and strategies for search marketing. For more information on yieldsoftware, please visit: http://www.yieldsoftware.com
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
