Anyone can claim to be a “PPC Manager”, but that doesn’t mean that they have the skills or experience to deliver the very best for your campaign. All of our account managers have proven their skills long before we even consider letting them near your account. It goes without saying that we only hire Google Adwords Certified staff. That’s a given, an entry requirement. But it in the same way that a college degree doesn’t make you a professional or Drivers License doesn’t make you a good driver, Adwords certification is the very least we demand. We test our staff rigorously, follow our own ever developing best practice methodology and benchmark every account against its peers.